Coverite Car CoversCoverite Car Covers
Coverite Car Covers

Automotive News for


Vroom returns to Super Bowl following controversial 2021 spot

The online used-vehicle retailer released its Super Bowl ad, which highlights the company's ability to buy cars from consumers.


BMW returns to the Super Bowl for the first time since 2015

The last time the automaker was in the game it plugged its electric vehicles with Katie Couric and Bryant Gumbel.


Tesla's new Xinjiang showroom 'misguided,' U.S. lawmakers say

Tesla has opened a showroom in Xinjiang, the latest foreign company caught up in tensions in the western China region where detention camps have drawn heavy criticism.


Here is how Acura is gearing its advertising to younger generations

A campaign with an emotional arc and a storyline seeks to make things ‘fun’ for customers, says Acura Brand Officer Jon Ikeda.


OBITUARY: Laurel Cutler

The trailblazing advertising executive who later became a vice president at Chrysler, died Nov. 28 at 94.


Porsche Cars North America promotes two women to key posts

With the two appointments, a third of Porsche's North American leadership team is now made up of women.


Laurel Cutler, former Chrysler VP and longtime ad exec, dies at 94

Cutler was named Chrysler's first vice president of consumer affairs in 1988. She was tasked with being a futurist who could monitor customer trends.


Audi overrules ‘Wheel of Fortune' judges

The automaker gave a Q3 to a contestant who missed winning one on the game show "due to a technicality."


Porsche adds a touch of the Nürburgring to its Atlanta track

Porsche will invest more than $50 million to build a second driving track in Atlanta.


Mercedes pulls ad after backlash over model’s eyes

German luxury brand is the latest target of nationalism in China that has in the past dealt a blow to major consumer goods producers.


CoveriteCarCovers.com. All Rights Reserved.
CoveriteCarCovers.com Index